PR/158748 | Brand Manager

Our client is established edible oils in the Industry located in Pasir Gudang

Job Description: 

The Branding Manager will be responsible for overseeing and managing all aspects of the brand's marketing efforts, ensuring alignment with business objectives and long term strategic goals. The role requires a dynamic and creative individual who is experienced in managing the brand's presence across various channels, including advertising, packaging, public relations, and digital platforms. The ideal candidate will have a solid background in FMCG (Fast-Moving Consumer Goods) and be able to coordinate a wide range of activities, from trademark registrations to exhibition/expo management. 

Key Responsibilities: 

Advertising & Promotions (A&P) 

• Develop and execute integrated advertising and promotional campaigns to drive brand awareness, consumer engagement, and sales growth. 

• Manage the A&P budget, ensuring effective allocation and ROI. 

• Collaborate with internal teams and external agencies to design and implement promotional strategies across both traditional and digital media. 

Trademark Registration 

• Oversee the process of trademark registrations and ensure that all intellectual property rights associated with the brand are legally protected. 

• Monitor potential trademark infringements and address legal concerns related to brand protection. 

Exhibition/Expo Management  

• Plan, organize, and manage the brand’s participation in industry exhibitions, expos, and trade shows to increase brand visibility and foster B2B relationships. 

• Ensure consistent brand representation at events, from booth design to promotional materials and product demos. 

• Track event performance and measure ROI. 

Label/Carton Design 

• Collaborate with design teams to develop labels, packaging, and cartons that align with brand guidelines and meet legal or regulatory requirements. 

• Ensure packaging designs reflect the brand’s positioning and are functional, appealing, and consistent across product ranges. 

Brochure/Website Management 

• Oversee the creation, updating, and distribution of branded brochures, product catalogues, and marketing materials. 

• Manage the company’s website, ensuring content is up to date, engaging, and optimized for user experience and search engines. 

• Coordinate the design and content development of web pages, ensuring alignment with brand messaging. 

Public Communication 

• Act as the key point of contact for all public relations and media communications related to the brand. 

• Work with PR agencies to craft press releases, media pitches, and crisis communication strategies. 

• Manage brand messaging in both internal and external communications, ensuring consistency across all touchpoints. 

Key Requirements: 

• Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or MBA is a plus. 

• 5+ years of experience in brand management, with a focus on FMCG. 

• Proven track record in handling A&P, trademark registration, event management, and digital marketing. 

• Experience in managing the creative design process, including packaging and promotional materials. 

• Apply in-depth knowledge of the FMCG industry to develop relevant and effective marketing strategies. 

• Keep abreast of industry trends, consumer behaviour, and competitor activities to ensure the brand remains competitive and innovative.