PR/158438 | Social Media & Video Editing Executive

JOB RESPONSIBILTIES

Content Marketing:

• Develop and maintain a comprehensive content calendar for social media platforms, aligning with the company’s marketing objectives and target audience. This includes conducting competitor research and analysis to identify gaps and opportunities.

• Possess a strong understanding of the target audience’s demographics and psychographics.

• Conduct thorough content research and draft content briefs that align with marketing objectives.

• Create visually appealing, engaging, and high-quality content such as graphics, videos, infographics, articles, and blog posts to captivate the audience and drive engagement.

• Post content at least three times a week on all social media platforms, including but not limited to Facebook, Instagram, TikTok, XHS, YouTube, and LinkedIn.

• Use content to attract potential customers and generate quality leads for the sales team.

• Monitor audience responses and engagement with the content, adapting strategies to improve effectiveness and lead quality.

• Respond to reviews and feedback on social media platforms within two working days to maintain a positive brand reputation.

• Collaborate closely with the team to brainstorm and develop various marketing materials and advertising campaigns.

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads, engage prospects, and grow the email list.

• Design visually appealing email templates and write compelling copy to maximize open rates, click-through rates, and engagement.

• Implement and monitor email campaign performance metrics, analyzing data to refine future email marketing strategies.

Standard Operating Procedures (SOP):

• Create and maintain monthly standard operating procedures (SOP) for social media activities, including content creation, graphic design, and video editing.

Monthly Reporting:

• Track social media metrics and KPIs to evaluate past performance and make future recommendations.

  • Summarize key accomplishments and milestones reached during the month.

  • Identify any challenges or obstacles faced and how they were addressed.

  • Share lessons learned and recommendations for improving future performance.

• Report monthly metrics for all platforms, using month-over-month (MoM) percentage and number growth for:

• Sales Revenue Generated

• Social Media Follower Growth

• Organic Marketing Lead Generation (monitoring the number of quality leads)

• Social Media Engagement Rate (shares, saves, likes, view time, etc.)

JOB REQUIREMENTS

• At least 2 years of experience in social and video content development and production for a brand or influencer. 

• Excellent video editing and graphic design skills. 

• Ability to excel in a fast-paced, deadline-driven environment focused on producing high-quality creative work.

• Ability to work independently and remotely, with minimum supervision with strong ownership and meet deadlines. 

• Deep and up to date knowledge of social platforms algorithms and best practices (e.g., Facebook, YouTube, TikTok, Instagram, Xiaohongshu etc). 

• Excellent written and verbal communication skills, with the ability to craft engaging and compelling content. 

• Good team player with Strong analytical skills to interpret data of social media platforms performance and make data-driven decisions.

• Creative mindset with the ability to think critically, outside the box, and develop innovative social media strategies.

BENEFITS

• Full remote work arrangements

• Employee benefits

• Quarterly bonus 

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