PR/158149 | Digital & Integrated Marketing Manager (Fashion Retail MNC)

Our client is a leading MNC in the fashion retail industry, with office location in Bandar Utama, PJ. This is a newly created role to drive profitable online growth and ensure all digital strategies are geared towards meeting growth targets.

Key Responsibilities:

• Working with the Head of Multi-Channel and broader team to develop a Multi-Channel trading plan to drive traffic, deliver the sales / profits, and maximize onsite conversion. 

• Working with the Retail, Buying & Merch, and Marketing teams to develop holistic business marketing strategies that lead with digital and online acquisition, and conversion. 

• Identifying opportunities to enhance the in-store multi-channel experience.

• Maintaining, developing and advancing the website in such a way that continuous improvements to visitor numbers, get to product, add to basket, checkout completion and conversion rates are delivered.

• Strategic Planning and Budget Management: Plan and implement market-specific marketing strategies, budgets, and annual business plans, integrating P&L management to align with APAC regional strategies and achieve revenue and growth targets. 

• Digital Marketing: Develop and execute online trade campaigns and promotions across Paid Media, Social Media (Facebook, Instagram, TikTok), Affiliate Programs, Email Marketing, etc.

• Data Analysis and ROI Optimization: Analyze sales, inventory levels, and online performance metrics using Google Analytics, Facebook Meta Analytics, and CRM tools to identify trends, optimize the customer journey, and create data-driven campaigns that maximize ROI. 

• E-commerce Platform Optimization: Manage Shopify platform optimization to enhance functionality, user experience, and scalability while driving new features to boost conversion rates.
   

Job Requirements:

• Candidate must possess at least a Bachelor's Degree or equivalent

• Required language(s): English & Chinese

• At least 5 years’ experience in an Ecommerce management position

• Experience using Google Analytics

• Excellent verbal and written communication skills

• Ability to work as part of a small team in a fast moving environment

• Proactive, independent, and result oriented

• Willing to travel and possess own transport