PR/157738 | Marketing Manager / Assistant Manager (Retail)

A retail company in Malaysia is looking for a Marketing Specialist (Manager/Assistant Manager) with a strong background in integrated marketing campaigns, focusing on both traditional and digital media channels. The ideal candidate will have a deep understanding of brand strategy and experience in developing and maintaining strong brand identities. 

Main responsibilities of the Marketing Manager/Assistant Manager role:

• Competitor Response Management: 
  - Monitor and analyze competitors' activities. 
  - Develop and implement response strategies to maintain competitive edge.

• New Store Activation: 
  - Plan and execute grand opening events for new stores. 
  - Coordinate marketing campaigns to attract initial customer base. 

• Revitalization Efforts: 
  - Identify underperforming stores and analyze root causes. 
  - Develop and implement strategies to improve store performance. 

• Tactical Promo Activations: 
  - Design and execute promotional campaigns to boost sales. 
  - Ensure customers adopt the latest technologies to enhance their experience.

Job Requirements:

• Minimum Diploma in marketing/advertising, business administration or relevant discipline.

• Experience in branding and media, with a focus on retail or similar industries. 

• Strong analytical and project management skills. 

• Creative thinker with the ability to design engaging promotional activities. 

• Excellent communication skills, fluent in both Bahasa Malaysia and Bahasa English.

• Willing to travel, when required.