PR/115479 | Marketing Director (Phuket)

We are seeking an accomplished and strategic Marketing Director to lead and oversee all marketing activities. The ideal candidate will have a proven track record in healthcare marketing, exceptional leadership skills, and the ability to drive growth through innovative marketing strategies. This role is critical in positioning the hospital as a leader in patient care and ensuring our services are effectively communicated to the community.

Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with the hospital's goals and objectives.
• Oversee the creation and execution of marketing campaigns to promote hospital services, specialties, and medical programs.
• Conduct market research to identify trends, opportunities, and competitive positioning, and apply findings to marketing strategies.
• Manage the hospital's brand identity and ensure consistent messaging across all marketing channels.
• Lead digital marketing initiatives, including website management, SEO, SEM, social media, and email marketing.
• Foster relationships with key stakeholders, including physicians, department heads, and community leaders, to support marketing initiatives.
• Plan and coordinate events, health fairs, seminars, and other community outreach programs to enhance the hospital's visibility and engagement.
• Monitor and analyze the performance of marketing campaigns, using data to drive decision-making and optimize ROI.
• Manage relationships with external vendors, advertising agencies, and media partners.
• Oversee the marketing budget, ensuring efficient allocation of resources to maximize impact.
• Lead, mentor, and develop the marketing team, fostering a culture of innovation, collaboration, and excellence.