PR/158347 | Senior Inbound Marketing Executive

A leading MNC in the Retail (Mall) industry is looking for a Senior Inbound Marketing Executive to plan and implement marketing strategies to attract tourists to their mall.

Main Responsibilities:

• Develop and implement strategic business planning to attract overseas tourists to the mall.

• Identify and build business relationships with strategic partners namely tour operators, travel agents, tourist guides, hotels, bus operators etc. which are aligned to target markets.

• Develop and manage strategic communication channels according to target markets.

• Understand the various inbound market needs, demands, preferences and develop a dashboard of intelligence for internal and tenants' knowledge for further performance enhancement.

• Review effectiveness of inbound marketing activities and identify gaps for further improvement. 

• Develop a loyalty program that supports the business model and provide value added benefits for stakeholders.  
   

Key Requirements:

• Possess a diploma, degree or above.

• Able to speak Mandarin.

• Have strong knowledge or connections in the tourism industry.

• Willing to travel within Malaysia to meet partners or other third parties when required.