PR/157799 | Senior Marketing Executive_Marketing Development

COMPANY OVERVIEW
An established manufacturing company is looking for a skilled talent in marketing development. You will play a role working with various stakeholders to support planning & execution of integrated marketing campaign/activities to enhance company’s branding and market outreach for the assigned business/products/solutions.

JOB RESPONSIBILITIES

• Understand the company objectives and directions, and work with various stakeholders to support, plan and execute integrated marketing campaigns/activities on new-launched and current products/ solutions/ technology to drive sales growth of company businesses.

• Plan, prepare and organize events such as tradeshows, exhibitions, seminars, workshops, etc.

• Support in executing key experiential and transactional marketing activities with our Partners and Distributors to drive sales across our business portfolio

• Design effective marketing promotions and sales incentives programs to support and motivate sales in product and solutions’ sell through 

• Support the operational maintenance and coordination of sales programs with internal stakeholders and third-party vendors

• Campaign Strategy: Design, execute and evaluate multi-channel marketing campaigns for key products, solutions and technologies that aligns with business objectives and product positioning.

• Content Creation: Create engaging and relevant content for various channels, including digital, print, social media, email, and events.

• Channel Selection: Choose the most effective channels to reach the target audience, including but not limited to online platforms, social media, email marketing, webinars, events, and traditional media.

• Creative Development: Work closely with content designer, communications & marketing ops and other stakeholders to develop/ localise creative assets such as ads, videos, infographics, brochures, and landing pages.

• Performance & Reporting: Set up campaign performance metrics, track and evaluate resultsto refine strategies and identify areas for improvement.

• Any other tasks as assigned by the department/team manager to support the company's / division’s operations and activities to meet the evolving needs of the organization.

JOB REQUIREMENTS

• Degree in Marketing/Mass Communication/Business Management, or a related field

• Minimum 3 years of marketing experience in similar capacity 

• Excellent interpersonal and collaboration skills

• Excellent written, communication and presentation skills

• Strong organizational and time-management abilities

• Highly initiative, meticulous, resourceful, creative and a team player

• Proficient in MS Office and marketing/creative software

• Familiar with managing social media and web analytics

• Good working knowledge of digital marketing principles and best practices, and marketing automation tool, such as HubSpot, will be an advantage