Marketing Assistant

JOB PURPOSE

As Marketing Assistant, you will be responsible for managing LINE account activities, assist the Marketing manager with media, sales promotion, VIP & Influencer marketing to reinforce our position and presence in the luxury brand market. This position will be the liaison between Headquarters, agencies, department stores, any other necessary vendors and the local team.

RESPONSIBILITIES

• Lead LINE account management; including but not limited to, develop and maintain the content calendar for LINE, align marketing strategies and promotional campaigns.
• Assist the Marketing Manager with planning and executing advertising campaigns and events, by closely communicating with Headquarters and various vendors.
• Support planning and executing VIP/ Influencers marketing by maintaining a contact database, coordinating with external partners, providing administrative support, and monitoring campaign/project effectiveness.
• Liaise with various vendors, assist daily administrative tasks for the Marketing division.

• Experience in marketing or a similar role in the luxury fashion industry
• Fluent in Japanese, business level or higher in English (reading, writing, speaking)
• Microsoft Office Suite
• Well-organized, proactive, flexible
• Excellent communication and collaboration skills
• Passionate about Burberry and the role