Digital Loyalty Content Specialist

ROLE OVERVIEW:

• Digital is essential to our goals, as a significant number of consumers and smokers engage with our brands and each other through digital platforms. The Digital team is tasked with creating experiences that drive awareness, consideration, activation, and loyalty, along with providing the Digital Services needed to support these experiences. This team plays a crucial role in shaping our modern communications strategy and leading the implementation of new projects, capabilities, and programs.
• Reporting to the Manager of Digital Loyalty Engagement, the Digital Loyalty Content Lead works closely with the marketing team to gather essential assets and develop content briefs, coordinating with external agencies to digitalize content for email and LINE communications. The lead ensures that all digitalized content is high-quality, consistent, and in line with brand guidelines, while also managing feedback and maintaining adherence to timelines and processes.

QUALIFICATIONS & SKILLS:

• Demonstrated expertise in digital content development, with a focus on email marketing and LINE communication strategies.
• Advanced project management abilities, capable of handling multiple projects at once while ensuring deadlines are met.
• Strong communication and teamwork skills, with a proven ability to collaborate effectively with both internal teams and external partners.
• Competent in tracking and evaluating performance metrics (e.g., open rates, click rates) to derive insights and identify improvement opportunities.
• Skilled in recommending and executing A/B tests to assess and refine new strategies aimed at enhancing key performance indicators.
• Meticulous attention to detail, dedicated to producing cohesive, high-quality content that adheres to brand standards.
• Well-versed in industry trends and best practices related to digital content creation, loyalty initiatives, and consumer engagement.
• Adaptable, proactive, and keen to learn, with the capability to mentor and support team members.

LANGUAGES:

• Native-level Japanese
• Professional proficiency in English