Public Relations Specialist

JOB PURPOSE

This position will be responsible for developing, establishing, and executing PR and Communication strategy by following the direction and plan from MarCom Director for Burberry in coordination with global strategy

RESPONSIBILITIES

• Develop and maintain media relationships with key press contacts in related category to secure the notable space on the print, online and others
• Develop and maintain relationships with VIPs/influencers to create the brand visibility, desirability
• Plan and execute partnership contents with media to increase brand visibility and desirability to products
• Write press release to promote brand and collections
• Manage and PR samples, sample loans and showroom together with PR assistant
• Lead daily editorial outreach; pitching/seeking out editorial opportunities in-line with communications strategy

QUALIFICATIONS

• Fluent in Japanese and business level in English
• Previous PR experience in fashion industry (inhouse or in agency)
• Hands-on experience with a variety of different PR campaigns
• Applicable knowledge in copywriting and editing
• Experience with diverse social media platforms
• PC software skillset for Microsoft Office (power point, excel, outlook, word)
• Experience with social listening tool like Tribe, dmr etc is a plus