Marketing Officer (China)

• With rich market knowledge, conduct thorough research on educational trends, competitor activities, and market demands in China to develop comprehensive marketing plans.
• Collaborate with the marketing team to align strategies with overall school objectives and budgetary constraints.
• Manage digital marketing campaigns across various platforms (e.g., Little Red Book, WeChat, Weibo, Baidu, etc.) to increase visibility and engagement.
• Help develop brand-appropriate and culturally relevant content (e.g., articles, social posts, videos, digital posters, etc) in Mandarin for marketing materials.
• Ensure all content is localised effectively to resonate with the China market.
• Maintain existing partnerships and cultivate new relationships with key stakeholders including educational consultants, agents, schools, and community organisations in China for student recruitment.
• Collaborate with local partners to organise and lead events, workshops, and recruitment fairs to promote the school.
• Monitor online reputation and respond promptly to inquiries and feedback from prospective students and parents.
• Monitor, analyse, and produce reports on the performance of marketing campaigns using the school's CRM system.

General

• To promote the school vision and contribute to meeting the key priorities in the School Development Plan.
• To undertake the organisation of events as directed by the Marketing Manager, including virtual and in-person events.
• Any other task as reasonably requested by the Senior Leadership Team
• To work outside of set working times to provide in-person support at events as required.
• To assist other staff within the school, to meet school needs.
• Help translate school materials into Chinese as required.

• Bachelor’s degree, preferably in Marketing, Communications, Business Administration, or a related field.
• At least 3 years of experience in marketing, particularly in Chinese markets.
• In-depth knowledge of digital marketing tools and techniques, with proficiency in using Chinese social media platforms.
• Excellent written and verbal communication skills in both Mandarin (native level) and English (advanced level).
• Understanding of Chinese cultural nuances and educational preferences.
• Ability to understand the Harrow brand and the unique offering of Harrow Appi and deliver the message accurately.

General

• Strong public speaking ability, time management skills, ability to take initiative.
• Ability to work independently and collaboratively with school team from various departments including teaching staff both online and in person.
• Open to exploring and learning new ways of approaching the market as well as utilizing different digital platforms.

Preferred skill

• CRM (HubSpot) familiarity, Microsoft 365 familiarity, technical capability and problem solving, basic computer skills, Excel, PowerPoint.

Work location

• Harrow International School, Appi, Japan

Benefits

• Free annual ski lift pass
• Free rental of ski/snowboard equipment
• Use of the resort onsen (hot spring)
• Subsidised accommodation provided
• School meals during term time
• Use of school facilities e.g., pool, gym etc
• Morioka-Tokyo shinkansen (bullet train) tickets