正社員／Admissions & Marketing Manager 【マーケティング経験必須教育業界尚歓迎】

Division/School: Malvern College Tokyo
Service location: Kodaira City, Tokyo
Reporting line: Regional Director of Admissions and Marketing of Malvern College International
Effective date: Immediate

Job Purpose
Admissions & Marketing Manager

Main Duties and Responsibilities

• Developing and executing a multi-channel marketing and communications strategy to promote the school’s brand and IB programme across Tokyo and key feeder markets. 
• Overseeing and implementing an effective and productive admission strategy and plan agreed by the supervisor to recruit, enroll and retain high-performing, internationally-minded students. 
• Staying up-to-date with trends in international education, admissions best practices, marketing analytics and design thinking to continually improve strategies. 
• Fostering productive relationships with feeder schools, organizations, counselors and families to build a strong and diverse student pipeline. 
• Producing compelling content such as copy, graphics, videos, newsletters and digital assets to engage audiences and drive traction. 
• Analyzing key metrics including applications, enrollment, conversion rates, brand awareness and student/family satisfaction to optimize strategies. 
• Managing operational budgets, including marketing, advertising, recruitment events, materials, systems and partnerships efficiently and effectively. 
• Collaborating across departments including academics, operations, advancement and facilities to provide an exceptional experience for students and families. 
• Attending industry events and remaining an advocate for the school and IB program on a local and global scale. 
• Supervising and developing the admissions and marketing team members through mentorship and professional development. 

Key Relationships
Internal: Leadership Team, Teachers and Office staff, Student family
External: Prospective families, Media, Visitors, Vendors 

• A minimum of 6 years' work experience in marketing, admissions or a relevant field at a prestigious school.
• Passion for international education, an entrepreneurial spirit  
• Strong leadership
• Data-driven,
• Strategic, creative thinking skills  
• Result oriented 
• Language proficiency: Japanese native level, English business level 
• Strong computer literacy (Microsoft Office) 
• Good interpersonal and communication skills 
• Ability to multi-task and balance ambiguity in a rapidly changing environment 
• Ability to work productively with frequent interruptions 
• Professional appearance to represent our organization