PR Specialist / PRスペシャリスト

Media Relations & Outreach

• Develop and maintain relationships with journalists, editors, and industry influencers.
• Secure media coverage in top-tier business, trade, and industry publications.
• Write and pitch press releases, op-eds, and contributed articles to relevant media outlets.
• Monitor media trends and identify PR opportunities for clients.

Content Creation & Thought Leadership

• Craft compelling messaging, press releases, and media materials tailored to client industries.
• Work with clients to develop thought leadership content such as articles, whitepapers, and speaking opportunities.
• Ensure all PR content aligns with brand messaging and business objectives.

Campaign Execution & Reporting

• Plan and execute PR campaigns that drive brand awareness and credibility.
• Track media coverage, analyze PR performance, and provide reports with key insights.
• Stay updated on industry trends and competitor activity to inform PR strategies.

• Strong media network with established contacts and ability to secure press coverage.
• Excellent verbal and written communication skills in both Japanese and English.
• Ability to work on multiple accounts and manage deadlines.
• Experience with PR tools such as Meltwater, Cision, or similar platforms.
• Proactive mindset with strong problem-solving skills.
• Strong understanding of Japan’s media landscape and experience with local media relations.
• Creative thinker with a strategic mindset and strong attention to detail.
• Experience with crisis communications is a plus.