Paid Social Marketing Manager　/　幅広い裁量権＆英語力が活かせ・

Are you a data-driven and creative paid social media specialist with a passion for culture, language, travel and transformational international experiences? Have you got experience spearheading successful paid social campaigns across major brands in Japan?

We are seeking a results-oriented, analytical Paid Social Media Marketing Specialist to drive our digital advertising efforts, optimize our paid social campaigns, and deliver measurable business outcomes through strategic paid media initiatives.

Here are some examples of the beautiful content you'd be promoting: https://www.tiktok.com/@efjapan/video/7486059069598371079

https://www.youtube.com/watch?v=EdkTMOw-IHE&t=35s

https://www.instagram.com/p/DHk_zHjh1b4/?img_index=3

Key Responsibilities

Paid Social Media Strategy & Execution

• Develop and implement comprehensive paid social media strategies that align with overall marketing objectives
• Design, execute, and optimize paid social media campaigns across multiple platforms, including: LINE, Meta Ads, YouTube Ads, and TikTok Ads
• Manage budget allocation across campaigns to maximize return on ad spend (ROAS)
• Continuously monitor competitor paid social approaches to identify opportunities for differentiation and improvement

Campaign Optimization & Analysis

• Implement sophisticated bidding strategies and audience targeting to maximize campaign performance
• Conduct rigorous A/B testing on ad creatives, ad copy, audience segments, and landing page designs
• Track, report, and optimize key performance indicators (KPIs) including: CTR, CPA, ROAS, conversion rates, and audience reach
• Analyze campaign performance data to generate actionable insights for ongoing optimization

Media Planning & Budget Management

• Develop media plans that align with campaign objectives and target audience behaviors
• Manage paid social media budgets effectively to achieve maximum impact
• Recommend budget adjustments based on performance metrics and seasonal opportunities

Reporting & Stakeholder Communication

• Generate comprehensive performance reports with key achievements, challenges, and future opportunities
• Present data-driven insights and recommendations to internal stakeholders
• Collaborate with creative teams to develop high-performing ad assets

【勤務時間】 9：30-18：00（休憩時間１時間）

【休日/休暇】　

• 完全週休2日制（シフト制/フルオフィス勤務）
• 祝日 
• 年末年始休暇 
• 夏季休暇 
• GW休暇 
• 有給休暇 
• サバティカル（休職休暇/10年勤続で3週間、その後5年毎に4週間、有給で休職休暇が取得でき、仕事を忘れてリフレッシュできます！
• 慶弔休暇 
• 特別休暇 
• 病気休暇 
• 結婚休暇 
• 産休・育休取得実績あり 

【待遇/福利厚生】給与は経験・スキルなどを考慮のうえ、応相談 

• 試用期間：3ヶ月間 
• 昇給年1回
• 交通費支給 
• 社会保険完備（雇用・労災・健康・厚生年金） 
• EAP（従業員支援プログラム） 
• 海外研修制度（スイス本部、ロンドン、ボストン等） 
• 職場復帰手当（産休中の４週間分の給与相当額） 
• English Live（オンライン英会話）利用 
• EF Helloアプリ（英語、フランス語、ドイツ語、スペイン語、イタリア語のスタディアプリ）利用 
• Leadership Live（オンラインリーダーシップスキル学習ツール）利用 
• EFプログラムのディスカウント 
• 勤続10年記念スーツケース 
• 私服勤務 
• 社内完全禁煙 
• ウォーターサーバー、コーヒーメーカー等 

Qualifications

• 3-5 years of experience specifically in paid social media marketing
• Proven track record of managing successful paid social media campaigns with measurable ROI
• Advanced proficiency with social media advertising platforms (Meta Ads Manager, TikTok Ads, LINE Ads, YouTube Ads)
• Strong analytical skills with ability to derive strategic insights from campaign data
• Experience with social media advertising tools and analytics platforms
• Bachelor's degree in any field
• Business Level English and Fluent Japanese (minimum N1 level)

If you're passionate about optimizing paid social campaigns, experimenting with new targeting approaches, and leveraging data to drive measurable results, we'd love to hear from you.

Note that this is an in-office opportunity, and that some regional travel might be required.