Insights Senior Manager - Retail Brand

• Develop and execute consumer insights to support product development and marketing strategies in Japan.
• Work across qualitative and quantitative research methodologies to provide actionable recommendations.

Client Details

Our client is a global leader in consumer goods, recognized for innovation and exceptional product quality. They are rapidly expanding in the APAC region, with Japan playing a pivotal role in their growth strategy. Their flat and agile culture fosters creativity, collaboration, and opportunities to make a significant impact on both local and global markets.

Description

• Plan and execute comprehensive market research strategies tailored to the Japanese market.
• Design and localize research methodologies to uncover actionable insights.
• Conduct surveys, focus groups, and in-depth interviews to support product and marketing initiatives.
• Analyze quantitative and qualitative data to provide compelling reports and strategic recommendations.
• Mentor and coach team members, ensuring high standards in research execution and reporting.
• Optimize research budgets through effective negotiations and leveraging internal resources.

Job Offer

• A leadership role in a global organization driving insights in Japan's unique market.
• Exposure to innovative product development and marketing strategies.
• A collaborative and agile work environment.
• Competitive salary and benefits package.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhu Nguyen on +81 3 6832 8943.

• 5-7 years of marketing research experience, including hands-on qualitative and quantitative work.
• Strong background in consumer goods or durable goods industries preferred.
• Analytical expertise with the ability to synthesize insights across multiple projects.
• Bilingual proficiency in Japanese and English, with excellent communication skills.
• Demonstrated ability to balance creativity with objectivity and manage multiple tasks effectively.
• Bachelor's degree in psychology, sociology, or a related field; advanced degrees are a plus.