Marketing Specialist - Haircare Brand

• Lead marketing initiatives for hair care products, including new product development (NPD) and communication strategies.
• Collaborate with internal and external stakeholders to enhance the customer journey and achieve project KPIs.

Client Details

A global leader in consumer and industrial products, this company is renowned for its legacy of innovation and trusted brands in the beauty and home care categories. With a vibrant and inclusive culture, they provide opportunities for professionals to grow, create impactful solutions, and drive sustainable growth in a future-focused environment.

Description

• Independently manage selected hair color projects using advanced marketing expertise.
• Plan and execute NPD activities, including insights, targeting, production, and pricing.
• Develop clear USPs, product stories, and communication strategies.
• Oversee marketing and communication activities across online and offline touchpoints.
• Track project KPIs and report to headquarters and local teams.
• Collaborate closely with internal teams, external partners, agencies, and country offices.

Job Offer

• Competitive compensation package.
• Opportunities to work on impactful global projects.
• A dynamic and supportive work environment.
• Room for professional growth within a market-leading organization.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Nhu Nguyen on +81 3 6832 8943.

• A minimum of 5 years of marketing experience.
• Proven experience in global or regional roles involving product category brand strategies.
• Expertise in NPD and 360 marketing across online and offline channels, preferably in hair care or related industries.
• Strong track record in KPI tracking and project management.
• Ability to independently execute marketing strategies and tasks.