PR/158384 | Digital Marketing Specialist

JOB RESPONSIBILITIES 

• Oversee and manage all paid digital marketing accounts daily, monthly, and quarterly, following the marketing strategy to boost brand awareness and attract new customers.

• Handle ongoing paid media campaigns to meet traffic, conversion rate, and sales targets across SEM, GDN, SEO, social media, and other relevant channels.

• Create a promotional calendar and strategy to drive conversions.

• Improve digital marketing and brand visibility, including web presence and social media platforms.

• Plan and manage advertising budgets to ensure efficient allocation and maximize ROI.

• Continuously analyze the competitive landscape, market developments, and consumer trends.

• Conduct audience research and segmentation to effectively target the right demographics.

• Stay updated with the latest digital marketing trends and suggest improvements for campaigns and brand strategies.

• Troubleshoot and resolve technical issues related to advertising platforms and campaigns.

• Report performance against KPIs (CTR, CPC, CPA, conversion rate, ROAS, etc.) and provide action plans to management promptly.

• Collaborate with other departments and external marketing agencies to execute marketing initiatives and project strategies within the given timeline.

• Assist the team with other marketing-related activities.

JOB REQUIREMENTS

• At least Diploma/Degree in Marketing/ Business Administration or relevant degree with minimum 3 years relevant working experience in Marketing/ Sales & Promotion

• Experience in B2B marketing is a plus

• Proficiency in using digital tools and platforms like adobe analytics, google analytics, google ads, SEO tools, social media management tools.

• Great understanding of ad formats, targeting options, and optimization techniques on various platforms. 

• Familiarity with tracking tools and conversion tracking setup (e.g., UTM tags, pixels, Google Tag Manager).

• Strong analytical skills and experience working with large datasets to derive insights.

• Willingness to participate in other marketing activities (eg: On site exhibition/ marketing campaigns)

BENEFITS

• Attractive employee benefits

• Allowances provided

• Training provided

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