CareerCross uses cookies to enhance your experience on our websites. If you continue to view our sites without changing your browser settings, then it is assumed that we have your consent to collect and utilise your cookies. If you do not want to give us your consent, then please change the cookie settings on your browser. Please refer to our privacy policy for more information.
CareerCross uses cookies to enhance your experience on our websites. If you continue to view our sites without changing your browser settings, then it is assumed that we have your consent to collect and utilise your cookies. If you do not want to give us your consent, then please change the cookie settings on your browser. Please refer to our privacy policy for more information.
Login or register to see your saved jobs and receive scout emails
Job ID : 1509229
Date Updated :
December 11th, 2024
PR/108511 | Marcom Manager (Marketing Communication, PR)
| Location | India, Gurgaon |
| Job Type | Permanent Full-time |
| Salary | Negotiable, based on experience |
Job Description
Position: Marcom Manager
Location: Gurgaon
Reporting – Director Marketing
Experience-: Min 8 years
Location: Gurgaon
Reporting – Director Marketing
Experience-: Min 8 years
Marketing Communication
- Formulate the marketing communications objectives & development of communication programs, initiatives and campaigns
- Execute communication plans and detailed budgets for India.
- Manage media planning and buying for offline marketing platforms like OOH/Radio/Cinema/Newspaper/Magazines/innovation that help uplift the brand awareness.
- Direct, develop and execute PR strategies to support Brand-level priority concepts, products, campaigns, athletes, events and corporate initiative.
- Identify, recruit and develop relevant influencer marketing program for the brand in India.
- Work with social analytics and digital marketing team to deliver results-oriented strategies and programs that increase consumer and trade preference for the brand
- Analyse business needs and evolving media landscape to create plans that raise the company brand across a variety of media outlets and platforms
- Establish and maintain key media relationships across traditional and new platforms
- Ensure global marketing guidelines are upheld during execution of concepts to local markets via relevant stakeholders
- Align with AHQ to establish best practices and expertise sharing.
- Lead the identification and fostering of new media partners.
- Supervise external agencies on category initiatives, setting measurable objectives for new idea generation, media coverage and agency budgets
- Taking care of all brand content creation across all DTC and MBOs as per Global GAC and guidelines
- Propose a clear strategy for new product launches and execute category direction plans
- Work with the relevant stakeholders in delivering globally aligned product marketing strategies regionally
- Manage the product marketing budgets in accordance with the business plans in the countries
- Create activation plan to significantly improve the Brand and Business KPIs. Ensure all brand marketing tactics live up to brand standards and expectations, meet KPIs and are on-budget/on time and P/L follow up. Drive Brand KPIs, Brand Momentum, Consumer Purchase Intent
- Strong interpersonal/communication skills
- In-depth expertise of cost-efficient media plans and implementation across all relevant channels.
- Well-rounded marketing experience essentials across brand, digital, product and communications
- Strong passion for Sports. Working in MNC is preferred.
- Ability to manage and/or collaborate with internal and external cross functional groups: Sports marketing, digital, trade marketing.
- Solid media relationships across traditional and new platforms.
- Ability to manage PR agency relationships across the region.
- Degree in Marketing, Communications, PR or related field.
- Minimum 8 years of experience in marketing & communications, preferably in the Sporting Goods industry.
General Requirements
| Minimum Experience Level | Over 3 years |
| Career Level | Mid Career |
| Minimum English Level | Business Level |
| Minimum Japanese Level | Business Level |
| Minimum Education Level | Associate Degree/Diploma |
| Visa Status | No permission to work in Japan required |
Job Location
- India, Gurgaon
Work Conditions
| Job Type | Permanent Full-time |
| Salary | Negotiable, based on experience |
| Industry | Retail |
Job Category
- Other > Other
