Japan Field Marketing Specialist

【求人No NJB2225650】
フィールドマーケティング担当として、マーケティング活動のプランニングから実行をお任せします。
具体的にはグローバルのビジネス方針として出している成長マーケット、Newテクノロジー領域でのビジネス推進に則り、グローバル規模の大手クライアントをターゲティングしたマーケティング施策を実行します。
以下にはマーケティング組織全体におけるジョブミッション、仕事内容を記載しています。

■SUMMARY
The Japan Senior Field Marketing Specialist will develop manage marketing plans and programs by works closely with key program stakeholders including APAC /Japan Automotive and Strategic Sales and regional technical/support engineering teams. The primary objective of the role is Industry focused demand generation and Industry Vertical marketing programs through successful digital and physical campaign/activity execution and understanding of key industry trends strategic market opportunities and sales priorities.

■RESPONSIBILITIES
Develop marketing strategy and execute Automotive industry vertical marketing programs in Japan
such as conferences webinars tradeshows etc to grow sales pipeline
Manage self hosted event logistics such as event invitations to speakers and attendees vendor contract and event negotiation
event promotions with appropriate media On the day event operation support and post event metrics and reporting on SFDC
Operationalize lead capture and sales follow up from events and other inbound leads
Produce targeted account exclusive webinars and onsite events by driving customer email newsletter
Work with sales and technical teams to identify prioritize accounts and execute Automotive Industry Vertical marketing activities for business growth.
Develop marketing programs and supporting materials and use the web to effectively drive promotion
and share best practices with the NA APAC and EMEA
Use digital to drive value proposition for accounts thus helping build awareness perception interest and loyalty
Plan and manage program budget measures ROI of marketing tactics through metrics analysis and reporting
Deployment of activities such as account specifics seminars webinars developing landing pages to maximize success metrics